Will Samsung become the next Nokia?


Samsung smartphone from the date of birth, relying on their particular innovation and technical strength to climb to the top of the global mobile phone market, although the face of fierce competitors and China’s rising brand of incredibly hot pursuit, Samsung chose a radical venture Road. Will it be the next Nokia?

Samsung cellphone and an accident: at 7:Double zero on December 7, China Airlines CI027 flight coming from Palau, after Manila, a passenger on the Samsung S6 mobile phone smoke, the urgent situation placed in the ice container isolation, not delay routes or personnel Injury.

With the current Samsung mobile phone, the re-occurrence associated with a little ringing is enough to arranged people’s sensitive nerves. And also until now, has been a full four months, Samsung still did not investigate the actual reason for Note7 phone explosion.

Around Korea there is a saying that is actually widespread: Korean life will not avoid three things, death, tax and Samsung.

Samsung Group support a national GDP associated with 20%, the market value of more than 200 billion US dollars. While the Samsung Group’s business involves a variety of fields, but its revenue made up Samsung Electronics Group, about six percent, of which Samsung is Samsung’s most profitable cell phone the most compelling part.

Two generations of Samsung mobiles

Samsung Founder Li Bingzhe is a very insight into the needs of the market businessman, with the words now, that is, will be aimed toward grasp the trend of the wall plug.

After the transformation of business and export business with the electronic information industry, Li Bingzhe suggested to take the “development of cutting-edge technology” line, following Samsung invested heavily in cutting-edge R & D technological innovation, making South Korea became the Us, Japan, the third independent development of semiconductor countries, As Samsung and Apple sometime soon to compete against the money.

Li Bingzhe died, the third son associated with Li Jianxi took over. “In addition to his partner and children, everything must change,” so that once the brink of bankruptcy Samsung, the successful transformation of South Korea as well as world’s most advanced Information * based electronics companies.

Even though Samsung’s electronics and mobile business has been developing for decades, the real key turning point was in 1993. In those days, Samsung chairman Lee Kun-hee and about 200 people the core business inside Frankfurt, opened a 16-day meeting. For the reason that Samsung had good product superior, but do not see the future, the earliest indoors indulge in Korea, the inner evaluation of the pursuit of range rather than quality.

Samsung hopes to concentrate on quality can be used as an important action across the threshold. So, Li Jianxi plus Samsung’s board of directors decided to radical reform. Li Jianxi ordered the particular recall of tens of thousands of mobile phone devices, including TV sets and faxes, therefore, the product together for break down. Since then, Samsung “new management era” has eventually come true, the event as Samsung’s swift growth and a sign of world success.

Finally, the second technology of the head of Li Jianxi put in nearly 20 years will be Samsung Technology has become a world-class products and engineering companies, of which, to encourage the company to product quality as the core to become a key action. Samsung released in 1988 the first cellphone SH-100, when the entire mobile phone sector is the world of Motorola; 1996, Samsung released smartphone SCH-100, the model is the planet’s first mobile phone using the CMDA know-how; , Samsung introduced its first clamshell mobile phone SCH-800, which is the first Samsung to send and read text messages to the phone, this year, Nokia beat Motorola to become the world’s major mobile phone R & D boss.

Then, while using development of mobile multimedia, Samsung began to take advantage of their IT field vertical to the phone over, the first product is the M188. During those times, Mp3 appears time is not extensive, Siemens has just begun to do integration, Mp3 mobile phone is a huge selling point. Samsung because there’s already in the flash about the industrial chain, they also generate Mp3 players, to do a stylish Mp3 phone easy.

Similarly, do colorful screeen mobile phones , Samsung has a display; do camera phones, Samsung carries a lens; do smart phones, Samsung’s own development processor, a semiconductor factory. Seems no matter what the market the wind direction, Samsung has got the technical supplies, which makes the Samsung mobile phone inside competition to obtain a great advantage. Inside immaturity of the product, almost every complex indicators can maintain the steer, product competitiveness, natural effective.

Although most of the time in various time periods, the Samsung mobile phone is not as Motorola, Nokia, Apple and so bright, but its history created a total of 14 sales exceeded 10 million units of “King.” In addition to pretty familiar Galaxy S and Galaxy Note series, there are several early functional equipment have reached a staggering sales. Acting is very classic shell clamshell machine SGH-T100 is Samsung’s first to sell 10 million devices of the model.

In this way, the Samsung mobile phone has been at the forefront of the earth, with the development of technology, touch screen phone era finally opened around 2007.

2007, Apple’s mobile phone seminar site, when Steve Jobs stay demonstration of the first generation regarding iphone, the audience was shocked. Samsung and several mobile phone manufacturers are Apple’s this product is far behind.

At that time, ndividuals are mainly between the iphone and BlackBerry to choose, the most important factor is to see operators for their two-year contract which provides free mobile phone.

In 2009, Samsung made a decision to launch a new brand, used to match the forthcoming Android major mobile phone. At the time, Samsung had a revolutionary screen technology called Super AMOLED, which initially wanted to make the technology available to other distributors. But in the end, Samsung decided to generate their own high-end smart phones, direct confrontation with the iphone.

But at that time, “Samsung” brand has become a cheap flip cellular phone and high-quality TV synonymous with far from Apple, BlackBerry or Nokia. As a result, Samsung decided to individual Android phone to create a luxury sub-brand, they chose the Galaxy.

In March 2010, Samsung brought out the Galaxy S, for its future launch of a series of Android cell phones and tablet computers fired the earliest shot. Galaxy S hardware arrangement enough to match the iphone, nonetheless because the software experience in addition to mobile phone shape to imitate the actual iphone and much criticism. But it does not seem to matter. At that time, you may still find hundreds of operators around the world didn’t get iphone sales rights, and also at & T is still the product in the country, the exclusive operator.

Within June of that year following the release of Galaxy S, Samsung and workers signed a joint promotion deal, through the business hall to offer the phone to consumers. They will signed a sales deal with AT & T, as well as iphone launched a positive confrontation. Samsung Galaxy S’s success proved that the lack of functionality for the iphone is how long ( blank ) since then, large-screen mobile phone has steadily become a trend.

In the slide of 2011, Samsung released the Galaxy Note. This specific equipped with a 5.3-inch screen, the phone opened up a real “giant screen mobile phone phone” market (when the iPhone4S only with a new 3.5-inch screen). Compared with almost all mobile phones at the time, Galaxy Note absolutely identified as giant.

The media slowly but surely emerged a new argument: If you don’t hurry to catch up with Samsung, the roll-out of a larger screen size mobile phone, Apple are usually in trouble. At the same time, Samsung is successful. Galaxy S series of product marketing programme produced a joint effect, to promote the Samsung washing machines and refrigerators and other products sales.

By the end of 2012, Samsung’s profits soared 76%, the main driving force will come from the rapid growth and development of mobile business. Mobile phones instantaneously became the most profitable area of Samsung.

In this year, Nokia appeared to be squeezed under the throne of the planet’s first Samsung, and it dominates the earth’s largest mobile phone R & D manufacturer’s name for 14 years. Because did not sustain changes in the market, too late to produce smart phones, Nokia from 2007 following your rapid decline.

Samsung mobile phones from the smart phone all the way to the wind turbine straight. Wait until the Galaxy S4 within March 2013 release, the Samsung products and solutions caused by the expectations of just Apple can shoulder to shoulder joint. Which officially announced your smart phone market, the era of the 2 strong competition.


However, Samsung failed to continue this scene, this alarm sounded in 2014. Throughout 2014, Samsung can be described as fleeting disadvantage, a brand new generation of flagship GS5 introduced applauded the small number of advancement and criticism of the appear.

In China, millet as the representative of the increase of China’s mobile phone brand, Samsung throughout 2014 by millet overtake relegated towards second, in 2015 by Huawei, Apple, Oppo, Vivo past, fell out of the top five.

With 2014, Apple’s big screen iphone 6 plus release. Apple’s stubborn earlier gave Samsung a lot of opportunities, as well as improve the product line after Apple really affected Samsung’s living space. In addition, Sony has got experienced years of losses get gradually awakened, OneSONY Z1’s first product poor performance, but the subsequent Z2 do quite well, whether it is display or shooting, are slowly and gradually blending the advantages of other section, and Not continue to split one.

ZTE, Huawei, TCL, Lenovo products are maturing in the worldwide market to give Samsung pressure, millet, Jinli, Oppo, vivo may also be actively explore overseas marketplaces. Millet is undoubtedly the biggest winner around 2014. According to some agency estimates, it has become China’s largest smart phone makers. Millet mobile phone made of metal and other high-end components, so the appearance of more high-end compared to the Samsung mobile phone. They also have a similar setup with Samsung, including high-speed processor, sharp computer screen and high-quality camera, and the pricing is only half of Samsung.

On the other hand, Samsung’s accomplishment largely due to its large-scale expansion of cellphone sales channels. Before 2014, iphone co-operators exclusively one-third of Samsung mobile phones. In the United States, unless you are able to buy iPhone’s In & T users, or Samsung mobiles will be one of your best choice.

Throughout China the same is true, as the world’s most significant mobile operator, with Seven hundred million users of China Mobile features yet to sign having Apple. Until January 2014, China Mobile was officially started selling iphone. Since then, China has become the Apple iphone business, one of the fastest-growing current market.

“If you do not know the reason for business energy, then the danger will come at any time.” “One of the reasons Samsung is successful is that it has achieved what exactly Nokia and other companies are not able to achieve, fully integrating audience options, Can not be sustained, because their phone is nothing special about Samsung inside high-end market was Apple squeeze, from the low-end market is facing the challenges of millet. “United States well-known media people have made a comment.

Radical catch – up

From 2015 onwards, the global smart phone industry structure changes. Samsung and Apple, which in turn once grabbed 99 percent of your profits of the market, have been around in the opposite direction for the past 2 years: Samsung’s market share has fallen dramatically and Apple’s new iphone continues to be common.

In order to seize the market prospects, Samsung will Note7 release time in introduction of ten days, that is, from July 13, ahead of August 3. Note7 can be released, and there are plenty of innovative developments, such as higher-pixel displays, iris recognition, hyperbolics, along with fast-charging technologies.

This strategy to help Samsung Electronics in the second quarter in this year to achieve the best effectiveness over the past two years, but due to Samsung’s research and development demands continue to increase, while increasing the pace of product advancement did not keep up, and even items Quality control are cracks.

By the end of August, on Note7 battery flames cases reached dozens. September 2, Samsung organised a press conference in Seoul announced the recall possesses shipped 2.5 million Note7 phone.

This outcome is clearly the worst: besides failed to seize the gumption, but to the opponent mailed a “God assists.” US owners T-Mobile report shows, iPhone7 and iPhone7Plus while in the reservation phase of revenue record, order quantity 4 timesto iPhone6.

As soon as the problem occurs, Samsung if the first recall to accurately identify the problem, and perhaps also can easily stop the bleeding. But as yet, Samsung has failed to give consumers an acceptable answer. Where is the problem eventually?

In fact, Samsung Electronics in the cpu chip, image sensors, screens as well as other mobile phone core components on the layout, are in the industry-leading position. Samsung includes a complete industrial chain and components of the core technology why the battery somersault?

Unlike most of its peers, Samsung mobile phones are more willing to take risks in study and development, especially around the core components of the upper reaches of the dedicated input, higher R & D investment and the courage for taking risks decision, Become the initial in the world.

This vertical is intergrated advantages of the industry chain to spread out up the design and manufacturing of multiple links to Samsung to create far wider than other programs in the innovation space, but planted more hidden dangers.


Samsung Galaxy Note7 battery crisis has been to Samsung Gadgets has caused about 6 billion US dollars in losses. Samsung mobile phones face a real disaster, the reason, nothing more than the following:

Very first, the hardware strength of your Samsung started the lack of basic program requirements. Its software system optimization, although fluent nonetheless rarely glorious, in the short-board application services not only to the standard Apple, but also with millet and other domestic smartphone competition again and again lost.

Next, the lack of user viscosity. Apple’s hot-selling based on Apple’s product, the system features such as the establishment of the ecosystem, millet, Huawei and other low-end smartphone is based on its outstanding cost-effective and fan economy spread, whether or not Apple or millet, user viscosity and respect Degree is unmatched by Samsung.

Third, the hardware energy is no longer no one enemy. The actual hardware advantage can enjoy a lifetime, I did not realize we now have matures in the smart phone current market, hardware differences will become significantly smaller. Apple acquired the processor chip design company, and Chinese providers with China’s overall R & D strength is usually rising, Huawei’s HiS processor besides inferior to Samsung, its integration in the baseband even beyond the Samsung, Sony’s BSI Samsung’s CMOS turn into second-rate.

When the Samsung mobile phones in various career fields is no longer the king of the time, the decline is inescapable. But this does not mean that Samsung are going to be fiasco. Many public viewpoint worried about its in the cell phone market or will become our next Nokia, which may be a bit alarmist. Galaxy Note7 accident may have an impact on its short-term sales, but in the long run, the smart phone market is highly competitive, regardless of whether Apple or Huawei, the pace of invention have been significantly tired, manage the crisis and lessons learned this battle , Samsung cellular phones are still turning to fight.

Samsung’s supply hit record highs following news of Samsung’s recent shift to split the company into a keeping company and an operating firm. This is also seen from the opposite side of the investors and the marketplace is still bullish on Samsung. Because South Korea’s most influential know-how companies, Samsung will usher in 1969 for the reason that establishment of the biggest changes. That Li for the third generation from the head of Li Jirong, the test has just begun.

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