Latest report: Xiaomi want to extend the US market but this roads is so difficult!


1Two years earlier, Xiaomi is the largest Chinese smart phone brands, and there is competition for the earth’s largest mobile phone manufacturers, even so the smart phone industry changes is really fast. Gradually losing floor in China’s Xiaomi, is planning to broaden the mobile phone business worldwide, and has done enough to organize. Alleged Redmi 4A, Redmi 4 and Note 4 will soon generate the international version.

Xiaomi almost all of the business is certainly in China, the others are also located in many Indonesia or regions, such as India, in addition to Brazil and South Africa these markets next year Xiaomi will also attend CES 2017 International Consumer Electronics Show, imagine Xiaomi Will announce more world-wide expansion plans.

Among them, Xiaomi’s world-wide program must include the U . s ., because Xiaomi coveted the US industry for a long time, such as sales involving set-top box products, sales of accessories, but the progress is quite slow. To this end, Xiaomi has been in the Usa, local operators began to analyze some new phones, which means that within 2017 there will be Xiaomi mobile phone landed in the states. Although the show is the best time for you to enter the United States, but Xiaomi in the states will be extremely difficult road.When Xiaomi start sell in United states market, maybe more repair retailer gonna start to repair Xiaomi as it is pretty easier to be fixed. It’s possible another chance for Xiaomi replacement parts supplier.

Why is now the Xiaomi into the United States plumbing service

First of all, Xiaomi in China’s bad living, once the status of this yr by Huawei, Oppo and Vivo has claimed, plus the local market competition is brutal. Therefore, sales of Xiaomi to help curve to save the country, will clearly consider overseas business, the device sold to more nations around the world or regions, and the America as the world’s top a couple of mobile phone market is very favorable to rapid growth.

Xiaomi’s plan is the same, hoping to both reasonably priced but with high-end hardware and features of mobile phones, quickly swept this US market. Over the past year, the actual US market does appear to depend on affordable models to conquer a great deal of manufacturers, and Xiaomi has frequently indicated that the best at this system, if Xiaomi can get local owners to support, perhaps than Huawei, OnePlus these kind of domestic brands are better.

Also, the Samsung Galaxy Note 7 of the explosion recall incident, resulting in damage to standing, Xiaomi may also take advantage of access to particular US market share.

However, all this isn’t easy

Some Chinese mobile phone in the abroad market can not solve that old problem, the first obstacle will be the existence of Chinese mobile phone privacy plus spyware security risks, that might lead to Xiaomi phone market and sales is very difficult, Huawei is a usual example. The second is the network support, the world has a number of special system standards, including the United States is definitely even more so, not a short test can be completed, via research and development on the listing may cost a lot of money, that is the most reluctant Something to see.

The third fact is that the Xiaomi manufacturer in the United States do not have a competitive gain, the Americans do not know vehicles too much, Huawei is also difficult to stop the same embarrassment. In the United States, some people know the brand such as Sony, but will also understand the Xperia mobile phone, but Xiaomi all the time concerned about the consumer will be very small, Xiaomi had to increase marketing prices, advertising at least not dropped to the mainstream brand, which can be Xiaomi does not want things.

Recently, Xiaomi global vice president Hugo Barra has said Xiaomi sold 10 billion mobile phones, but did not make any profits. Taking into account your Xiaomi phone sales are heading downward, to the now greater value to the next moment, perhaps genuinely dilemma. Because investment signifies more loss, but not investment can not increase sales as well as expand the market. In short, Xiaomi in to the United States is not easy.

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